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During the early 1950s Gucci became a world-wide name for quality leather goods. He was making luggage, shoes, ties and handbags which were accompanied by a significant price but known to be very high in quality. With the design of the handbag came fame that Guccio Gucci could have only dreamed of in 1906. Everyone around the world began to see famous starlets such as Audrey Hepburn and Princess Grace Kelly carrying a Gucci handbag. Then, in 1953 Guccio Gucci suddenly died and many wondered if his legacy of high quality would carry on. The worry was laid to rest as his surviving family not only continued the high quality products but expanded the company to a global reach. Of Guccio Gucci's six children, four were sons who played significant roles in the Gucci company. When Guccio Guccie died, they established boutiques in New York, London and Paris. The House of Gucci first gained prominence in the 1960s. Many rich and famous purchased, used, wore and touted the Gucci leather goods and the company become more famous than ever.

Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.

From modest beginnings at the end of the 19th century, Gucci became one of the world’s most successful manufacturers of high-end leather goods, clothing and accessories. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Today, signatures including the interlocking GG monogram, Jackie hobo, horsebit motif and bamboo accents are recognized worldwide.